Cinematic Releases: G.I. Joe Retaliation
There have only been a few attempts at capturing a toy line on film. The only worthwhile one was probably the first Transfomers film, although that has its naysayers too. The problem with these G.I. Joe movies is that they have no heart and try too hard to deliver constant fighting sequences. A live action Joe movie could be made worthwhile if they would try to introduce some actual character development in to the story. At this point, I'm guessing this will probably flop and we'll get a complete franchise reboot down the line.When and if that happens, it needs to be a completely different direction that tells the back story of the G.I. Joe world while giving the audience a foundation for the characters.
If you're looking for something brainless that's loaded with questionable plot devices, Retaliation might be for you. It's not that it's the worst thing ever made. It just could have been so much better if they had a real writer develop the story. Also, the tinkering they've done with the movie for months on end is noticeable via some terrible editing choices. This movie did not need the post production 3D treatment. What it needed was some heart and a better story.