Early reports on the footage shown at Cinemacon seem to be that Sony has done a great job adapting The Dark Tower for the big screen. However, it's been awfully strange that no real marketing has been done for this huge Stephen King property. There hasn't been an official teaser or full length trailer yet. This doesn't bode well for a film expected to be a massive blockbuster undertaking for one of the world's largest studios.
Tonight, word is breaking that the Idris Elba starring movie has gotten a push back to August. Initially meant to hit theaters in February, the movie was moved to July and now until the first week of August. This could be to avoid so many other huge releases or it could mean they're slow on their marketing game. We'll see what happens.