The lead up to Covenant has been a real shot in the arm for the franchise. While the release of Prometheus stepped it up with tons of viral marketing, this latest film is being given a grand entry with tons of brand concepts including multiple poster designs, massive theater displays, found footage style videos, great looking trailers, and a campaign design that calls back to the classic Ridley Scott feature. Now, the original Alien is getting a special re-release for Alien Day 2017.
Tickets will go on sale on April 18th as the horror sci-fi hybrid will be hitting all Regal RPX cinemas and will feature a sneak peek at more early Covenant footage. Ticket buyers will also be given a commemorative ticket from the event. If you have a chance to see this one in theaters, do it. Not all early releases require a theatrical viewing, but this one definitely does.