WWE and Mattel have announced that they are partnering up to release a product line of fashion dolls that are based on WWE's female superstars. WWE’s Chief Brand Officer, Stephanie McMahon said that:
"The launch of the first-ever WWE girls’ product line is a significant moment in the evolution of not only our female superstars, but our entire company."
The lineup features dolls of Nikki and Brie Bella, Sasha Banks, Natalya, Charlotte Flair, Becky Lynch, Alicia Fox and Eva Marie. Each of them will have items that are recognizable to that superstar, which includes their hair, ring attire, and a casual outfit. WWE hopes that the dolls serve as a way "to leverage the popularity of WWE’s female Superstars and give its sizable girl fan base a new way to connect with their favorite brands." They will be available to pre-order at Toysrus.com beginning July 24th and then purchase exclusively at Toys R Us stores nationwide in September.
"The launch of the first-ever WWE girls’ product line is a significant moment in the evolution of not only our female superstars, but our entire company."
The lineup features dolls of Nikki and Brie Bella, Sasha Banks, Natalya, Charlotte Flair, Becky Lynch, Alicia Fox and Eva Marie. Each of them will have items that are recognizable to that superstar, which includes their hair, ring attire, and a casual outfit. WWE hopes that the dolls serve as a way "to leverage the popularity of WWE’s female Superstars and give its sizable girl fan base a new way to connect with their favorite brands." They will be available to pre-order at Toysrus.com beginning July 24th and then purchase exclusively at Toys R Us stores nationwide in September.