The Power Rangers have been big business for years now. Throughout numerous changes, the team of teenage heroes in multicolored suits has remained a success story that was always under the guidance of creator Saban. Now that Hasbro has purchased the entire brand from the originator in the same fashion as Disney soaking up Star Wars, the toy manufacturer has officially announced that they plan on making a brand new movie or movies.
What is not quite clear at this time is whether or not they plan on producing a sequel to last year's box office failure remains to be seen. With a critical consensus that was split down the middle (I personally loved it), they may not want to continue with the same actors which would mean another reboot. However, the film was huge on home video and has garnered a cult following that could help make a sequel a potential success story.
Hasbro CEO Brian Goldner had this to say:
“As I mentioned, we've now announced the acquisition of Power Rangers. This is really a great statement about where we believe we are in develping our brand blueprint. The fact that we can acquire Power Rangers brand and plug and play that right into our strategy where we activate it in entertainment, motion pictures in the future and then of course across toys and games and consumer products and do so globally. We felt the brand was very under leveraged and undervalued. We feel we can exploit it to a much greater extent and it was a great opportunity to acquire the brand.”