Lucasfilm has revealed the worldwide promotional partners for Solo: A Star Wars Story. The half-dozen brands that will be promoting the Ron Howard-directed film are Denny’s Corp, Esurance, General Mills, Nissan, Symantec Corp, and Solo cups.
“Our six promotional partners for Solo: a Star Wars Story have done a fantastic job developing first-class, innovative campaigns in support of the film,” said Lylle Breier, SVP Global Marketing Partnerships at Walt Disney Studios. “We are excited to share the compelling experiences and relevant activations that our partners have created for our fans."
Solo: A Star Wars Story features Alden Ehrenreich as Han Solo, Donald Glover as Lando Calrissian, Chewbacca, and actress Emilia Clarke in an unnamed role. Ron Howard took over the project in June after the original directors Phil Lord and Christopher Miller were fired. It also stars Woody Harrelson, Paul Bettany, Phoebe Waller-Bridge and Thandie Newton. It is currently scheduled to be released on May 25, 2018.
“Our six promotional partners for Solo: a Star Wars Story have done a fantastic job developing first-class, innovative campaigns in support of the film,” said Lylle Breier, SVP Global Marketing Partnerships at Walt Disney Studios. “We are excited to share the compelling experiences and relevant activations that our partners have created for our fans."
Solo: A Star Wars Story features Alden Ehrenreich as Han Solo, Donald Glover as Lando Calrissian, Chewbacca, and actress Emilia Clarke in an unnamed role. Ron Howard took over the project in June after the original directors Phil Lord and Christopher Miller were fired. It also stars Woody Harrelson, Paul Bettany, Phoebe Waller-Bridge and Thandie Newton. It is currently scheduled to be released on May 25, 2018.